Ben Legg

Ben Legg is a Global expert and leader in digital media and eCommerce, with significant sales, marketing and product development experience.

He specialises in many of the following: Big data; digital consumer behavior; web presence design for conversion; lead generation, advertising on search/ social/ games/ mobile/ local media; analytics; media sales; global growth; organisational transformation.

He is currently the CEO of AdKnowledge based in Kansas City in the US. Adknowledge aims to unlock the digital audience for large advertisers around the world. With unique reach, ad formats, data, insights, targeting algorithms and creative approaches, they provide advertisers with quality leads from fragmented, hard to reach places. These include social networks (including Facebook), display, games, mobile, apps and email. With hundreds of 'ROI Junkie' employees located throughout North America, plus growing offices in Europe, Asia and Latam, Adknowledge aims to set the standard in optimising online advertiser ROI across channels.

Adknowledge is continuing to expand its presence in the US and international markets. They seek out the best talent from an increasingly global and diverse labour pool.

Ben Legg was Chief Operating Office of Google Europe from 2007 to 2009. He led a team of 4,000 people across Europe and developed Google’s global online advertising strategy. Between Google and Adknowledge, Ben led the turnaround of European Directories, a media company providing advertising services to 700,000 small businesses across Europe.

From 2002 to 2006 he held a number of positions with Coco-Cola, lastly as Vice President Sales for India. He was responsible for a US$800m business, and leading a team of 12,000 sales people. Prior to that he was Sales & Marketing Director for Coca-Cola Poland, having been previously European Director of Training & Development. In this role he developed and implemented performance improvement and culture change programmes in 15 countries.

From 1999 to 2002 he was with the consultancy McKinsey, working on a range of global assignments.

Ben is able to give a unique insight into Google, one the world’s most recognised and respected organisations. He is an acknowledged expert in online consumer behaviour, eCommerce, search, analytics, new media sales, local advertising, growth and organisational transformation.

 

Topics

-Technology

-The Internet

-Google Story

-The Future